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| Internet Marketing |
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| Internet Marketing includes SEO and additional online marketing tools you can use to gain the attention of potential customers and the search engines. Each of the marketing techniques listed below work to drive motivated traffic to your website and allow you to compete more effectively. |
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| In this budding channel of communication, where do you stand? |
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| Tactical Internet Marketing |
| Implementing your Internet presence strategy within your industry space is critical for competing now and for the future. Managing your search engine positioning, contextual advertising such as Google AdWords and Yahoo Search Marketing, media buys and staying top of mind with customers through newsletters will produce significant return on investment when executed correctly. |
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| The advantage of Internet Marketing is that results are measurable so you can insure that your marketing budget is an investment, not just money spent. Web stats programs, ad servers, affiliate links and lead tracking software make it possible to know exactly where your spend is going and exactly what is coming out of it. Just as your company advertises on television, radio, and print media among other places; you will also benefit from advertising in equitable areas online: |
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| Pay-Per-Click: |
| This form of Internet Marketing is quantifiable through position of rankings, link popularity, number of visitors referred from search engine referrals and actions taken by those visitors. With Pay Per Click (PPC) advertising, you bid on the keywords you believe prospects would type in the search bar when looking for your products or services. For example, if you sell cast-off Honda cars, you would bid on the keyword "Used Honda Cars", hoping a user would type those words in the search engine, see your ad, click it and buy. These ads are called sponsored links or sponsored ads and typically appear next to the natural (also known as “organic”) results on a search page. You pay for your ad only when the user clicks on it. Google AdWords and Yahoo! Search Marketing (formerly Overture) are currently the largest PPC providers. Our job is to help you choose PPC keywords, craft and place ads that extend your marketing reach cost-effectively. |
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| Media Buys: |
| Media Buys are easily measurable by page views, clicks, and visitor action. We position your ads to reach your targeted demographics on other websites. |
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| Organic SEO Services: |
| Our services include an Organic Search Engine Positioning Service, where you pay for us to get you high rankings based primarily on the content of your Web Site, and a Pay-Per-Click Service where we bid on key phrases for you. |
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